design/Sony Eyetoy Product site

This was a pitch for Sony’s newly announced (at time of writing, Jan ’05) “kenetics” game, providing gym workouts for users. Obviously both our marketing team and our creative team at Babel wanted to win this project, unfortunatly it didn’t work out that way – however I think the 3d demo was very strong and if we had won the pitch then the creative team and myself would have made one of the best websites Sony had ever seen… (!)

Many thanks to James Tindal and John Godwin.